It started with a miniature studio apartment...

 

Over twenty years ago, I walked into a tiny 250-square-foot studio while apartment hunting in the East Village. I remember thinking, I can make this a good place to live. Although this space would probably be considered a walk-in closet anywhere else besides New York City, with some well-placed built-ins and furniture, it became a pleasant and cozy home. This solidified my belief that every space has hidden potential, no matter the size. After a decade in woodworking, in 2007 I started Urban Homecraft because I didn't just want to build things; I wanted to make homes more functional, beautiful, and livable. My philosophy is that with the right design and planning, any space can become that one place in the world you enjoy coming home to more than anywhere else. 

Since then, Urban Homecraft has grown mostly through referrals from clients, including Apartment Therapy's CEO and founder Maxwell Ryan. Collectively, we are able to tailor each project according to our clients' specific needs, budget, and preferences. We believe that nothing will fit a space better, and realize its full potential, than something built especially for it. We get excited knowing that no two projects are the same, and relish the human element of design; especially the collaboration we build with our clients in creating the unique details for each space.

- George Evageliou, President and Founder of Urban Homecraft

 
 
 

George Evageliou
Founder, President

George is detail-obsessed and believes that a home should be custom made "just so." He has worked in apartments in The Dakota, One Fifth Avenue, and the home for Apartment Therapy's founder and CEO. Clients appreciate his meticulous attention to detail, eye for design, and imagination for making the most of space. 

Traven La Botz
Partner, Production Supervisor

Traven moved to New York City to study sculpture at Cooper Union, and spent years there in the wood shop, obsessed with materials and form. Art frustrated him, however, because he wanted for people to touch and use his work. Custom furniture and built-ins were the answer. He is known among his woodworker colleagues for being ingenious with wood and "able to build anything."

 

The Team
Duran Islam - Cabinetmaker
Matt Freitag - Cabinetmaker
Scott Nadeau - Cabinetmaker
Exequiel Villegas - Finisher
Che Perez - Designer
Eric Dreisbach - Designer
Elysse Irizarry - Designer
Kayla Davis - Office Manager